International Representation of Subnational Governments

There is a new concept in international relations called paradiplomacy, the external relations of subnational governments. Aware of their economic and political potential and faced with multiple bureaucratic barriers in national capitals, mayors and governors have taken significant steps towards exercising their political and economic influence globally.

Our practice assists cities and states as they create and manage their own diplomatic networks in Washington, D.C. and in other key world capitals, protecting and advancing their specific interests.


Diplomatic Missions

High-level trade and diplomatic missions to Washington, D.C., New York, NY, Miami and major capitals in Europe and Latin America. 

Promotion Strategies

Economic and tourism promotion strategies, including agenda setting at world tourism events and at other trade and commercial gatherings.

Government Relations

Building formal relations with other subnational governments, multilateral bodies and other key international stakeholders.


Signing agreements and treaties and helping to obtain international awards.

Best Practicies

Establishing best practices on international relations for subnational governments.


Client: A State Government in Mexico.

Challenge: Diversify tourism flows.

What we did: Global Nexus build a forward-looking international affairs strategy that included high level visits across 10 capitals in Latin America, Europe, Asia and the United States where we visited government officials, tour-operators, media outlets and other relevant tourism stakeholders.


  • The state received a historic record 16 million tourist arrivals in 2016.
  • 24% increase of European travelers, 70% increase of Latin American tourists and doubled the arrival of Asian visitors, while leading the arrivals of U.S. travelers.
  • The state’s economy is growing on a 7.1% rate in the first quarter of 2017.

Client: Governors Association

Challenge: Develop an international affairs agenda and raising their presence in the North American region.

What we did: Increased dialogue with other regional governor’s associations and political actors from Canada and the U.S.


  • Facilitated dialogue and communication between the parties to arrange the First North American Summit for Governors and Premiers, with the attendance of 13 state and province leaders from the three countries. 
  • Strengthened the ties with the National Governors Association and the Canadian Council of the Federation and matched agendas on common interests between Governors and Premiers.
  • Increased Governors and Premiers presence around the renegotiation of the North American Free Trade Agreement.

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